Article

Sports Eyewear Peaks in Q2—Most Practices Are Missing It

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN highlights how sports eyewear surges to 14.1% of frame sales in Q2 despite a 9.2% annual average. Fewer than 1 in 4 practices have a structured approach to capturing this concentrated 90-day sales window, leaving significant seasonal opportunity unrealized.