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Contact Lens Spectrum
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Eyecare Business
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Optometric Management
Calvin Klein Jeans Eyewear unveils its fall 2025 collection from Marchon, introducing new sun and optical frames characterized by minimal silhouettes, transparent and gradient color treatments, and updated temple designs featuring the brand’s signature monogram.
WestGroupe introduces the latest optical collection from Sunday Somewhere, featuring four new ’70s-inspired styles.
Calvin Klein Eyewear has introduced its fall 2025 campaign from Marchon, featuring new sun and optical styles incorporating an allover monogram pattern based on the brand’s recently updated CK emblem logo.
Persol launches its fall/winter 2025 eyewear line from EssilorLuxottica, Total Black Arrow, a collection that draws on the brand’s longstanding Italian design heritage while incorporating updated materials and engineering.
Italian eyewear brand Blackfin introduces its fall/winter 2025 collection, highlighting its continued focus on new colorations and titanium craftsmanship, with each style crafted from a single titanium block.
Uncommon, an independent brand under ClearVision Optical, introduces six new men’s eyewear styles, including an expanded selection of XL Fit frames designed to meet growing demand for larger-fitting options.
Gigi Studios reveals its latest campaign highlighting the Vanguard collection, In the Raw, starring model and designer Erin Wasson. The imagery explores authenticity and self-expression through minimalist design, reflecting structural and material aspects of the eyewear collection.
Brazilian eyewear brand Lapima introduces Perfect Blue, a collection of handcrafted sun and optical styles that celebrate the cool, calm shade. Designed by creative director Gustavo Assis, the collection draws inspiration from cyanotype photography and Assis’s summer travels to Japan.
Guess and Marcolin mark the renewal of their partnership with The Get In Touch Foundation, a nonprofit organization that promotes breast health education and early detection awareness, with a special eyewear capsule collection.
Line Art from Charmant USA introduces a new collection of women’s eyewear, designed to deliver a blend of elegance, lightweight comfort, and durability. Inspired by music, the collection highlights three distinctive temple designs—Quintet, Canon, and Menuet—crafted from Excellence Titan material and featuring 3D detailing.
EssilorLuxottica and Meta Platforms Inc. announce the launch of a new generation of artificial intelligence-powered eyewear, building on the companies’ ongoing collaboration in wearable technology.
Following the launch of its adult model, Italian eyewear company Look expands its TRI-X concept frame to the children’s segment with the release of Lookkino TRI-X, designed for ages 5 to 10.
Italian eyewear brand Kador Eyewear has launched the Lens Project, a collection that reimagines five of its signature frames with a wide range of colorful lens options.
Gatorz Eyewear launches its latest design, the Wraith, combining lightweight comfort with long-lasting durability.
Fetch Eyewear introduces Fetch iL, a collection of acetate frames featuring a patented interchangeable lens system.
Police partners with the Mercedes-AMG Petronas Formula One Team to release a capsule eyewear collection from De Rigo—four sun styles, each available in multiple colorways, and an exclusive e-commerce edition.
American Optical marks the 90th anniversary of its aviator sunglasses, first developed for U.S. military pilots in 1935.
Ray-Ban Kids introduces a sunwear collection from EssilorLuxottica, a collaboration with Disney, to celebrate the live-action “Lilo & Stitch” film.
Linda Farrow introduces new sun styles from Marchon for autumn/winter 2025—four designs inspired by surrealist art and characterized by bold shapes and vivid color combinations.
Max Mara Eyewear has unveiled its latest frame, Jean, as part of its Spring/Summer collection from Marcolin. Available in both optical and sunglass versions, the new model combines refined design with bold, structured elements.
Face à Face marks its 30th anniversary with the launch of a frame concept titled Faces to commemorate the French eyewear brand’s three decades of optical design.
Yalea, a house brand of the De Rigo Group, has launched the second chapter of its project, “The Portrait of Dreams,” continuing its focus on diverse expressions of female beauty and the theme of sisterhood.
Gatorz Eyewear and bestselling author and former Navy SEAL Jack Carr launch the 2025 Jack Carr x Gatorz Collection, a two-piece eyewear line honoring the legacy of the Vietnam War’s underwater demolition teams.
Gunnar Optiks introduces three new styles to its Kista Collection, expanding the line of women’s eyewear designed for digital screen use. Inspired by Nordic design, the collection blends contemporary aesthetics with functional eye protection.
Raen debuts Kwela, the latest frame in its Zafrique Ensemble Collection. Designed in collaboration with brand ambassador Mikey February, Kwela blends late ’90s style cues with contemporary Afrofuturist influences and is available in colorways black/agave, negroni/green, sage opal/agave, and sencha/aria.
Costa Sunglasses has introduced two new lifestyle frames from EssilorLuxottica, Los Alijos and Corrientes, designed for those who live in and around the water. Offering sharp optics, durability, and comfort, both frames are equipped with premium polarized 580 lenses, according to the company.
Jessica Simpson introduces new styles to her eyewear collection from Colors in Optics, featuring a variety of bold color combinations and contemporary silhouettes with distinctive embellishments and fresh design details.
Isaac Mizrahi New York launches its 2025 sunglass collection from Charmant USA. The new line features a range of bold styles highlighting classic silhouettes paired with statement colors, including light yellows, subtle rose, purples, greens, and floral patterns.
Barbour introduces its latest eyewear collection from Tura, blending tradition with contemporary design. Known for its waxed cotton jackets and country-inspired apparel, Barbour brings a reflection of its style to its optical range for men and women, featuring signature brand details and modern updates.
Bottega Veneta has released its latest eyewear collection from Kering, featuring a range of frames that incorporate both minimalist and detailed design elements.
Costa Sunglasses launches new materials for its 580P lenses, moving from traditional polycarbonate to a new bio-based alternative. The transition begins with its upcoming 2025 frame releases from EssilorLuxottica, including the Rincon II and Panga II models.
AllSaints has expanded its eyewear line with the launch of SUN25 from WestGroupe, featuring chunky, oversized frames, and distinctive hardware details. Made with sustainable Acetate Renew and TR-18 lenses, the collection incorporates matte and all-black finishes, contrasted with bright color accents and angled metal elements.
Cartier introduces new styles from Kering—a blend of classic and contemporary eyewear offerings.
Article One introduces new additions to its Active x Optical and Active Suns eyewear collections from OGI Eyewear, featuring updated designs, retro-inspired shapes, and materials aimed at enhancing durability and comfort.
Persol introduces three new styles from EssilorLuxottica, inspired by legendary Formula One driver Ayrton Senna and coinciding with the launch of the Netflix miniseries, “Senna,” a scripted series that captures Senna’s life and career.
Timberland reveals TimberBend collection from Marcolin, an expansion of the brand’s eyewear offerings to include wider proportions for optical and sun styles.
Chloé reveals two new styles from Kering Eyewear: Aly, the first sunglass designed by creative director Chemena Kamali, and an optical style that expands the Gayia seasonal selection.
Morel reveals Sofia, a lightweight stainless steel optical style with four different rectangular silhouette options, including one with rounded edges.
LTD Eyewear reveals the Jovi optical model, a classic oval silhouette with a matte TR-90 front for lightweight comfort, flexibility, and durability.
The latest Dolce & Gabbana eyewear collection from EssilorLuxottica stars Miley Cyrus and Matthew Nozka, delivering a mysterious noir scene that reflects the characteristics of the frames—four styles each for women and men, crafted from acetate with temples hosting a signature metal brand logo plaque.
The latest Victoria Beckham eyewear collection from Marchon is characterized by playful silhouettes, gradient lenses, and sculptural details inspired by the brand’s range of accessories and handbags.
Esprit reveals its latest eyewear collection from Charmant USA, characterized by playful designs and on-trend colorations fit for both dressy and casual wear.
Max Mara Eyewear introduces new Maxim styles for the winter season. The Maxim collection from Marcolin features a geometric metal element designed to accentuate the eyes, enhancing the eyewear's distinct aesthetic while maintaining the brand's signature style.
Enter 2025, and with it, Pantone’s new Color of the Year: Mocha Mousse. To help your practice stay on trend in the year ahead, Eyecare Business shares a curated lineup of frames in this delectable mocha mousse hue.