A Wealth of Lens Info

How to build your lens business by tapping the OLA's programs and resources

Ask the Labs

By Joseph L. Bruneni

Calculating ROI

Seven steps to determining the return on your Yellow Pages advertising investment

By Clint Pollard

Designing Task-specific Eyewear

Marketing multiple pair by providing task-specific solutions is the best way to increase sales

Environmental Concerns in the Lab

By Liz Mart

How the Chains Are Positioning Lenses

Frames: Fixing Those Screw-y Problems

By Alex Yoho, ABOM

Hitting a Home Run With Premium Lenses

What's New for Buyers

Queen of Extreme

Technical Report: AR and Other Thin Film Coatings

This up-to-the-minute report reviews major issues and recent developments in coating ophthalmic lenses

Winning the Sport Sunwear Competition

Who does the best job selling sport-specific sunglasses? Eyecare Business went under cover to find out

Merchandising...From A Retail Perspective

Optical dispensers can learn some "dos" and "don'ts" from the retail channel

By Amy Romano