A Recipe for Success

Bundling lens options gives consumers a tasty way to have it all in a single lens

Accessories

How accessories can add up as add-on sales

ASK THE LABS

Prism and bifocal; Flourescent lamps and UV; Identifying PALs

By Joseph L. Bruneni

CHAIN LINK

Sun Rise

By ERINN MORGAN

Silver Splendor

Beat the managed care blues by offering luxury eyewear

EYE ON EQUIPMENT

Stop Throwing Premium Product Away…Eliminate Re-dos

FIX AND FIT

A Rare Challenge…The Ptosis Crutch

By Alex Yoho, ABOM

Knock Off the Knock-offs!

What the industry is doing to combat counterfeit frames

Field of Dreams

Sports eyewear companies lay out their strategies and fantasies for design and their predictions for the future in lenses, materials, technology, and styling in the category

Progressing from Sports Sunwear to Sunglass PALs

LINES AND LAUNCHES

What's New for Buyers

THE LAST WORD

Sweetening the Mix

By Koleen Kaffan