Alternative Lens Material

New materials are bringing better optics without losing their shatter resistance. This opens up a whole new world for your customers

By Joseph L. Bruneni

ASK THE LABS

Large eye sizes - 30 years later; Titanium forever, sometimes; SPF for the eyes?

By Joseph L Bruneni

Divine Redesign

Seven tips for sprucing up your retail environment on a shoestring

By ERINN MORGAN

EYE ON EQUIPMENT

Processing special needs eyewear

By SUSAN P. TARRANT

FOCUS ON LOW VISION

Answering Readers' Questions

By Steph De Long

LENS TIPS

Building Business Through CVS

By ERINN MORGAN

Looking Out For Troubled Children

Buoyed by research indicating vision problems as the root of some educational and behavioral problems, a nationwide initiative forms

By Susan P. Tarrant Illustrations by Jon Klause

Turn Up the Tech

Savvy practitioners are reporting the use of technology in the dispensary to be an invaluable sales aid

By SUSAN P. TARRANT