Contacting with Seasonal and Lifetime Changes

There are some key times in a person's life when they are actively seeking ways to change their appearance such as getting contact lenses, including mile markers in their life that signal a style change. Who wouldn't enjoy a visual boost in their self-image, especially when:

Getting braces: When a pre-teen or teen needs braces they (and their parents) are often self-conscious about them. Color contact lenses can be a way to counteract the appearance of braces by drawing attention to their eyes.

Prom and graduation: Springtime is the time for ECPs to promote color CLs for these two big high school events, when students are looking for a fun, unique way to celebrate.

College: When high schooler's head to college they leave their old lives behind, and often seek dramatic changes in their appearance, including eye color, at this stage.

College graduation: As twenty-something's move from college to the job market, they look for a way to reinvent themselves into a more sophisticated image. Color CLs provide immediately visible impact.

Dating and socialization: No matter what their age or reason, many men and women who are dating for the first time, dating a lot, are back in the dating scene, or just highly social would like to change or enhance their eye color for different dating scenarios, parties or events.

New job/on the job: Color CLs can be a way to celebrate that new job, promotion, or even retirement.