HANDS ON - Eyecare By The Numbers
SV's Bottom Line
by Karlen McLean, ABOC, NCLC

Look at the bottom line to see the true beauty of upgrading product offerings—a win-win for you and patients IMAGE COURTESY OF TRANSITIONS OPTICAL

Still selling those (yawn) standard single vision plastic lenses?

Pumping up your SV sales can be one of the easiest and quickest ways to boost your bottom line while delivering your patients the best in value-added product.

Here are six examples showing the bottom-line difference between plain vanilla single vision lenses and high-performance product.

These numbers underscore the importance of looking beyond your own cost and instead analyzing product in terms of its profit potential to your practice.

The pricing figures used below represent a nationwide average. While costs and pricing may vary by region, there's no question that upgrading your product offerings is a real win-win.

Your patients get better vision and a superior product—and you get increased profits.

1. PLASTIC

Cost from lab:   $ 15.00

Selling price:   $ 50.00

ECP margin:   $ 35.00

2. POLY

Cost from lab:   $ 25.00

Selling price:   $109.00

ECP margin:   $ 84.00

3. TRIVEX

Cost from lab:   $ 30.00

Selling price:   $129.00

ECP margin:   $ 99.00

4. HIGH INDEX

Cost from lab:   $ 50.00

Selling price:   $150.00

ECP margin:   $100.00

5. PHOTOCHROMIC

Cost from lab:   $ 60.00

Selling price:   $175.00

ECP margin:   $115.00

6. POLARIZED

Cost from lab:   $ 39.00

Selling price:   $120.00

ECP margin:   $ 81.00