WHAT'S NEW
Merchandising Resources
By Kim Aubrey-Larcinese

OPTICAL LABORATORIES ASSOCIATION

En Español

The Optical Laboratories Association has published Menu de Lentes, a Spanish language version of its popular Lens Menu. Both versions offer introductions on lenses and lifestyles, useful as a recall notice and appointment reminder. The brochure includes space for a practice to stamp or print information. A free sample of both lens menus is available on request. For more information or to locate an OLA member lab, call the OLA at 800-477-5652 or visit www.ola-labs.org.

Sun Incentives

Luxottica Group has a new Sales Incentive Program (SIP) open to all accounts that are part of the 2005 Sun Center Program and take part in a Sun Center seminar. The SIP features prizes according to the number of qualifying sunglasses sold, starting as low as five pairs. Prizes include T-shirts, polo shirts, and select Ray-Ban sunglasses. For more details, call Luxottica at 800-422-2020.

KENMARK GROUP

Kenmark Gifts

Kenmark customers can choose from several fun gifts when they sell Kenmark frames this summer. Several Kenmark collections qualify toward gifts that include a Hush Puppies blanket (18 frames), a Thalia beach towel (24 frames), a Timex ladies watch (32 frames), and an MP3 player (shown, 54 frames). To learn more, visit www.kenmarkoptical.com or call 800-627-2898.

VIVA INTERNATIONAL GROUP

bongobonus

A purchase of three pieces of Bongo Eyewear from Viva International Group earns customers a two-piece merch-andising kit for free. The kit includes two boxes—6.5" x 4" x 2.5" and 8" x 6.5" x 2.5"—featuring the Bongo logo. Other P.O.P. materials include an 8" x 10" countercard picturing Nicole Richie in the B Ribbon frame. For more information, call 800-345-VIVA.