Lines & Launches
By Lindsey Aspinall
Photography by Peter Baker

Haggar H105	Haggar H109

Sleek Sophistication

Silhouette announces Translucent Evolution

Playing on its success with stylish minimalism, Silhouette expands its offerings with Translucent Evolution, a new collection of elegant and urbane
handcrafted beta titanium styles. This new frame group features half-rim styles with a forward hinge. The titanium
temples connect with translucent color SPX drops, which are mounted on the frame and serve as a decorative element on the trim. The temples and drops are color coordinated and accent the unique screwless hinge. Translucent Evolution is available in striking new colors, such as blue silver, brown sugar, and blue sapphire. There are two men's and two women's shapes and pricing is set at $104.95. For more information, check out http://www.silhouette.com or call Silhouette Optical Ltd. at 800-223-0180.

Funky Frames

Introducing Urband

Urband was co-founded by Frederic Ferrant and Cyril Vigier, two industry vets who have teamed up and launched their first line. The new collection includes 15 ophthalmic styles and six sunglass styles. There are four color options per style, including saturated hues such as dark chocolate, light green tea, raw titanium, and terracotta. The new collection features Urband's patented screwless hinge technology and is ultra-lightweight. Wholesale prices for the ophthalmic styles are $75 and sunglasses are $80 each. P.O.P. materials include a display box featuring a frame and case and a front cover display box to be used as a countercard. Each frame comes with a Multitask Case and a cleaning cloth. For more information contact Sandrine Vigier, communication director, via E-mail at sandrine@buzz.fr.

Celebration 130	Sensuel C26

Evolution 6600	Evolution 6578

Get Branded

I-dealoptics Launches Haggar

I-dealoptics recently announced its first license agreement in the firm's eight-year history. Haggar, the long-respected clothing company, has paired with I-dealoptics to produce a new line of eyewear, including 16 styles. Announced at International Vision Expo West, the Haggar collection has generated interest, resulting in the expansion of the line to include sunwear, expected to launch in the near future. P.O.P. materials for the new eyewear include a larger countertop display with the Haggar logo for a 24-piece purchase and a smaller display with the logo for a 12-piece purchase. Posters with Haggar models wearing the new frames will also be available. Frames are priced at $39.95, wholesale. Call 800-758-6249 for more information.