WHAT'S NEW - Lines & Launches
By Joanne F. Schell
Photography by Peter Baker

SGV 550 (top) and VGV 539

Elegant Extravagance
Viva Moda launches Givenchy

At 10 years old, Hubert de Givenchy visited the Pavilion of Elegance at the Paris World Fair, where 30 collections of the most famous French couture houses were presented. He immediately knew he wanted to be a fashion designer. Givenchy eyewear reflects the modern design and elegance of Givenchy's well-known apparel and accessories. Many of the brand's iconic details, such as the round stud and the quadruple G logo, are present in both ophthalmic and sun styles. The collection, consisting of 15 ophthalmic and 15 sun frames, is targeted toward affluent, fashion- conscious women ages 20 through 50. Ophthalmic dispensary prices range from $65 to $110, while sunglass prices are $77 through $118. Assorted P.O.P. items, as well as a complete Givenchy eyewear catalog, are available. For additional information, contact Viva Moda at 877-SEE-MODA.

Style 16 (top) and Style 37

Wit Fit Frames
Kenmark and B Robinson relaunch Cynthia Rowley

The new Cynthia Rowley Eyewear collection from Kenmark Group and B Robinson captures the whimsy, charm, and cutting-edge fashion behind the Cynthia Rowley brand. Teams from the Kenmark Group and B Robinson have collaborated with Rowley to create frames inspired by the designer. The launch features eight ophthalmic frames and four sunwear styles. Several frames are adorned with stone and jewels, while others have laser cut treatments in raspberry, caramel, and eggplant. Wholesale prices range from $44 to $59. Each frame comes with a mini-handbag case or a larger handbag case for sunwear. P.O.P. includes countercards, logo block, mirror, and two- and four-piece displays. For more information, call Kenmark at 800-627-2898 or B Robinson at 800-221-7176.

CR 1065 (top) and CR 0135

Optical Orb
Introducing Orb Eyewear

Orb Eyewear founders Jorg Schuster and Chad Thomsen, both opticians, have spent most of their lives creating, selling, and fitting frames. Their experience has culminated in an innovation for rimless eyewear. Orb Eyewear seamlessly fuses frames to lenses with a patented invention that eliminates the need for screws or mechanical attachments. Orb uses the latest sonic technology to eliminate the need to drill holes in the lenses, which are available in 70 different shapes as sun or ophthalmic wear. A combination of colors—brick, metal, chocolate, water, and milk—can be used on the temples and frame fronts to create a unique look for the wearer. Custom shapes and sizes are also available. Orb Eyewear wholesales for $99. For more information, contact 949-340-0091 or visit www.orbeyewear.com.