WHAT'S NEW - Merchandising Resources
By Kim Aubrey-Larcinese

OLIVER PEOPLES

Fresh Flowers

The bright florals are the picture of summer, while the quirky twist is all Paul Smith. The latest P.O.P. materials for Paul Smith's line for Oliver Peoples—with mirror images that leave you wondering which end is up—are sure to catch a few eyes. Paul Smith Spectacles' customers can take advantage of the images in countercards, banners, posters, and logo plaques. To learn more, call 323-951-0010, or visit www.oliverpeoples.com.

TRANSITIONS

Collect and Win

ECPs demonstrating the photo-chromic properties of Transitions lenses will earn chances to win in the Transitions Collect & Win Clear Lens Challenge. Each demonstration earns the ECP a game card, which can be collected to win cash and prizes. Patients who take part in the demonstration get a UV indicator card to gauge the level of UV in their daily lives, as well as the amount of UV that passes through their lenses. The game ends June 30. Contact your Transitions rep for details or call 800-848-1506.

SIGNATURE EYEWEAR

humalong

The Hummer name brings to mind a powerful image, whether the name is attached to the vehicle itself, the Signature Eyewear frames carrying the logo, or the P.O.P. materials supporting the line. In black acrylic and brushed aluminum, the Hummer P.O.P. is available as logo blocks; a one-, two-, or three-frame display; counter mirror; and a bold yellow dispensing mat. To see more, contact Signature Eyewear at 800-765-3937 or visit www.signatureeyewear.com.

No Worries

Vistakon, a division of Johnson & Johnson Vision Care, Inc., is running the "Worry-Free Trial" offer for Acuvue Advance with Hydraclear CLs through June 30. The program offers 100 percent satisfaction, or Vistakon refunds the product purchase and fitting fee, up to $90. For more information, call 800-843-2020.

VISTAKON