WHAT'S NEW
Merchandising Resources
By Kim Aubrey-Larcinese
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SEMASYS |
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Catalog release
SemaSys, a retail merchandising supplier, is now offering its 2005 catalog. Featuring display hardware, cardholders, and UPC/SKU holders, the 100-page catalog is filled with product specifications, photos, and pricing. To request a copy, call Karen Reynolds at 800-654-8435.
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CIBA VISION |
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Fitting funds
CIBA Vision is offering a rebate program through the end of March to encourage patients to try its contact lenses. The Fitting Choices Refit Rebate program gives patients a $40 rebate with the purchase of two boxes of O2Optix, Night & Day, Focus Dailies 90 pack, or FreshLook color lenses, to help offset the fitting and exam fees. Rebate tear pads are being offered to accounts that meet purchase requirements. Contact your CIBA Vision sales rep or visit the Website, www.cibavision.com.
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SÀFILO |
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mad for plaid
The classic black-and-white images of Sàfilo's latest P.O.P. campaign features model Kate Moss in Jackie O-inspired Burberry sunwear. While the legendary Burberry plaid may not be visible in the banners and countercards now available, the frames carry a touch of the pattern on the temples, and the elegance implicit in the label is apparent in the P.O.P. materials. For more information, visit www.safilo.com.
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