Merchandising Resources

Charmant USA has released a bevy of in-store merchandising tools to support the CFX, Charmant Flex collection, a memory metal segment under the Charmant brand. CFX is a metal alloy of titanium and nickel that allows frames to keep the shape originally set by the dispenser. The grouping consists of nine models. The CFX collection is also featured under the Aristar brand, consisting of four men's styles. In-store merchandising includes a six-piece display, a countercard, board sign, poster and Clingz^® static cling sign. For more information, call 800-645-2121.

SITES FOR SIGHT

Bausch & Lomb has launched a national multi-media consumer advertising campaign for PureVision soft contact lenses. A 30-second ad airs on network and cable TV and focuses on the benefits of PureVision contact lenses' visual quality, comfort, and health, and encourages consumers to visit www.purevision.com and their ECP. Visitors to the site can print out a certificate to take to an ECP for a free trial pair of PureVision contact lenses. Additionally, B&L is hosting an online sweepstakes. Participants vote for "America's Greatest Sight" and register for a chance to win a grand prize trip to New York City, Washington, D.C., San Francisco, or Las Vegas. The sweepstakes is based on a survey in which respondents named vision as their most valued sense, and various sites in those cities as "America's Greatest Sights." The Grand Prize winner and "America's Greatest Sight" will be announced this month. To participate, visit the PureVision Website and click on "Favorite Site."

BAUSCH & LOMB

CHARMANT USA

Adding a touch of car class to dispensaries, a variety of P.O.P. is available to support the Mercedes-Benz Eyewear collection from Allison USA. The marketing materials available consist of a poster, a set of seven showcards, and a display that holds four frames. The Mercedes-Benz Eyewear collection
consists of 24 technology-conscious models in Rx and sunwear with Zeiss lenses. Some frames also have on-demand performance lenses. For more information, call 877-255-5757.

ALLISON USA

TIME TO CHANGE

Silhouette has launched the change your look. win for life. promotion for eyecare professionals, including store owners and staff, to win an all-expense-paid trip to either Austria, home of Silhouette, or to the Lyndon B. Johnson Space Center in Houston. Consumers entering the contest are eligible to win complimentary Silhouette eyewear for life. The promotion runs through March 15, 2006. To be eligible to win, optical professionals and staff may either give their customers an official entry form or direct them to the www.silhouettestories.com Website to enter. Entrants must submit a story based on their experience with or knowledge of Silhouette Titan Minimal Art eyewear. P.O.P. supporting the contest is also available. For additional information, visit www.silhouettestories.com or call 800-223-0180.

GOING TO THE MAT

Reinforcing its "Perfect Pair" ad campaign, Seiko Optical Products of America has created a new thickness comparison dispensing mat for its 1.67 lens line. The "Creating the Best Vision" dispensing mat helps ECPs show their patients how thin the edges of a Seiko high index lens will be when placed in a selected frame. The featured image is of a model wearing Seiko's Lithe T463 rimless frame, and the mat provides lens profiles that compare Seiko's 1.67 lenses to standard high index and conventional plastic lenses. The background features gray and brown Transitions photochromic lenses. For more information, call 800-235-LENS or visit the Website www.seikoeyewear.com.

MISSION STATEMENT

Secret shoppers will be hitting Crizal-dispensing shops in participating markets through Dec. 31 as part of Essilor's Clear Vision Mission Sweepstakes. Optometrists and opticians will be visited and selected for instant prizes of a MasterCard gift card worth $25 as a reward for mentioning anti-reflective lenses or $40 for also mentioning Crizal or Crizal Alizé. Participants will also be entered to win one of three first place prizes worth $500 as well as the Grand Prize of a Caribbean getaway for two valued at $5,000.

SILHOUETTE

Vision-Ease Lens is promoting new LifeRx polycarbonate photochromic lenses through a free trial program. Free LifeRx vouchers will be distributed to ECPs and key industry members with voucher redemption exclusively through the Vision-Ease Lens Select Lab Network. ECPs can contact their local Vision-Ease sales representative to receive a voucher. The LifeRx product line includes the first polycarbonate D28, as well as aspheric single vision lenses. The Illumina PAL will be available later this year. For more information, call 800-328-3449 or visit www.vision-ease.com.