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Cool School

As the kids gear up and get ready to go back to school, the optical industry also prepares its own valuable lessons in style and strategy. International Vision Expo West makes a fine optical university, showing off the latest new styles and technology, while giving you tips on how to make these new products move in your dispensary.

This year, expect to see richer, more complex frame offerings in the most advanced materials available. Designs are drawn in a chic, sophisticated color palette. Black is making a comeback this season, as shown in our feature, "Into the Noir." Seemingly simple, subtle details in this hue are perfect for everyday wear and more.

And black is just one trend. Sunglasses will remain oversized and dramatic, sports frames will continue the blend of street style with durable, vision-enhancing lenses, and readers, clips, and other accessories will increasingly boost their fashion appeal.

Frames are an ever-changing subject, and Vision Expo provides a personalized tutorial in what can keep you at the head of the class.