opening remarks

Welcome from…

Dave Cole is managing director, North America, of Transitions Optical, Inc.

We're very pleased to support this special edition of Eyecare Business. What better method to round up all of the ways of working to elevate the importance of eye health and wellness in the industry—and beyond—than to support a whole magazine issue devoted to "healthy sight," a topic we're very passionate about.

GETTING HEALTHY

In addition to addressing a number of key issues that are critical to success in today's highly competitive eyecare environment, this issue features news and updates on this very important topic, Healthy Sight Counseling, with a new angle: how it can be used to address diabetes and vision.

New education initiatives and growing consumer outreach efforts and marketing opportunities will be covered as well.

Practice management topics related to selling premium products (and specifically photochromics) and adopting systems and routines that emphasize "healthy sight" are high-lighted throughout.

Many evergreen subjects, such as explaining UV to consumers and troubleshooting glare, will receive a fresh look in this issue. There is even a section on explaining UV to consumers that can be removed for use in-office long after the pages of this magazine are closed.

FOCUSING ON THE FRONT LINE

Our commitment to eyecare professionals like you, who are at the critical forefront of delivering vision care, is to ensure that your diverse needs in the areas of product offering, professional education, and practice growth are met.

We hope that this commitment to the industry and the public is evident and beneficial to Eyecare Business readers throughout this issue, and throughout the year.