trends now

7 Retail Directions for 2008

by Amy Spiezio

When it comes to selling this year, there are a few strong directions in which to head to catch the latest waves of buying tastes and tendencies.

Consider the optical applications for tapping into these 2008 consumer trends from Trendwatching.com

1. STATUS SPHERES

People want the best of their chosen world. For those who love the web, technology-driven styles tempt. For those in a "giving sphere," offer patients the opportunity to buy into a line that contributes to a good cause with each sale or supports important causes.

Top: Luxurious styles like Chrome Hearts style Double D are premium. Sama's frames, including style Boa, shown, benefit a good cause—the Sam Vance Foundation

2. PREMIUMIZATION

Although the U.S. market may be expressing financial fears, consumers still want their treats. They seek luxury and exclusivity, opting for exotic treats from Tasmanian water to luxury marshmallows. To grab these buyers, provide luxurious materials and fine craftsmanship.

3. SNACK CULTURE

Quick-moving, up-to-the-minute consumers want what's hot immediately. Then, just as quickly, move on to the next trend. Whether a tween or a boomer, these patients want a look that's cool for this season. Then it's time to look for the next big thing.

4. ONLINE OXYGEN

The move from brick to click is far from over. A rich website helps drive consumers to eyewear brands and dispensaries. Although optical is a hands-on marketplace, there's still a need to stake your claim in cyberland and create your own optical "Nethood."

5. ECO-ICONIC

It used to be that the green-hungry market didn't care quite so much about aesthetics. In fact, "eco-ugly" styles were worn with pride. But the next step for this niche is chic and stylish, creating a beauty that celebrates the goodness of green.

6. BRAND BUTLERS

Put your product to use in the real world to draw potential clients into your retail setting. Just like Charmin sponsored rest rooms in Times Square, optical retailers can get out there near the seaside or golf course or book store and show off where your potential clients work and play.

7. MIY—MAKE IT YOURSELF

They blog, they network, and they design their own T-shirts online. The younger members of the consuming public want to put their own touch on everything they buy. While optical might not be ready to have patients design their own eyewear online, adaptable frames and changeable lenses will tempt these buyers. EB