Ask the Labs

Numbers & Demos

By KARLEN MCLEAN

Boomer Fitting

From lens technology to frame styles, EB presents a hands-on guide to the best fitting options for your boomer patients.

By Lindsey Aspinall Getz, Karlen

First Person

EB sits down with Thomas Shone of Coopervision

News

New leader for Marcolin, Transitions Shifts, OLA Wrap Up

Frame Introductions

New frame introductions

FYI

News bites from the industry

By Lindsey Aspinall Getz, Karlen

Focus on Low Vision

Readers Ask About Devices

By William H. Croft, Jr.

Last Word

Spending Trends

By AMY SPIEZIO

Trend Sheet

Limited Editions

By AMY SPIEZIO

Hot Topic: Franchising

Is franchising a business builder or breaker? A blueprint of the optical retail world of the future may include more franchising options than ever before. How will that impact the industry and how can it benefit ECPs?

Lines and Launches

What’s new for buyers

Marketing Matters

Writing Great Ad Headlines

By Michele Pariza Wacek

Style Sheet: Lifelong Consumers

While some brands seem permanently at home in a certain age category, there are others that are able to transcend generational barriers. These brands manage to reach out and appeal to everyone, from kids to seniors, with particular design elements that ca

By Lindsey Aspinall Getz, Karlen

Silmo Report

A Trend Report from Silmo 2007

By AMY SPIEZIO