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Getting The Look

One display does not fit all. Here are a few things to keep in mind when planning displays that appeal to different age groups.

TWEENS AND TEENS

With an age range starting at 10, this group is large with varied levels of life experience and maturity.

Generally, this group likes displays that are just for them. You don't need to label it; they'll recognize it when they see the fun, colorful assortment of items.

Try placing some bright accessories (teen girls love accessories) with teen-friendly frame styles to catch their attention.

GENERATION Y

Also known as echo boomers or millennials, this generation was born between 1980 and 2000 and is 70 million strong.

This group expects to see exciting brand names and especially likes contests and rewards. A window that offers something extra for coming in is a powerful incentive for this group.

GENERATION X

Those born between 1965 and 1977 are a cynical, quality-conscious bunch. They aren't very brand loyal, and make purchases based on what strikes them as a good value.

Present a display with exactly that: quality frame and accessory choices that are competitively priced. Skip the glitz and hype; this group won't buy into it.

BOOMERS

Baby boomers like to have plenty of options to choose from, but those options need to make sense for their current lifestyle.

Create a display with a wide selection of classic, understated styles that truly fit this demographic's more mature needs.

SENIORS

Keep things simple and familiar for this group. Don't overwhelm them with too many items at once, or with ultra modern styles.

Also, make sure your signage and other printed information is clear and easy to read, and that the display is adequately lit. EB