merchandising resources

cubism

Tara Rosenzweig

GUESS by Marciano Eyewear's bold new open-cube display units are now available. Each side box features the GUESS by Marciano gold logo against a high gloss black finish, and each opening is lined with gold foil. The tiers provide mini-platforms to hold the collection's latest styles, and the center vertical cube showcases the sun and optical image of this season's ad campaign. This eight-piece unit can be configured as one display or separated into three. Other new pieces available include four-piece and 13-piece displays and a countercard. For more information, call 800-345-VIVA or visit www.vivagroup.com.

Double the Fun

Transitions Optical is running a "Get Healthy Sight, Give Healthy Sight" scratch-and-win promotion for ECPs and their patients. The program gives a chance to win $10,000 while giving back to the Transitions Healthy Sight for Life Fund. A customizable sales sheet is available at www.TransitionsTOM.com, and ECPs can also request brochures, postcards, and a P.O.P. display. For more information, visit the website www.transitions.com.

Trivex Made Simple

PPG Industries has introduced new marketing materials to help eyecare professionals communicate Trivex's benefits to consumers. The "Trivex: True to Life" theme focuses on how the lens material provides consumers with exceptional performance and practicality in real life. Marketing materials include professional and consumer brochures about Trivex material, and a poster for in-office display. The brochure includes a section that can be personalized for ECPs' practices. For more information, visit www.ppgopticalproducts.com.

HIGH STYLE

The personality and flair of Karl Lagerfeld inspired the point-of-purchase materials for his new eyewear collection. The striking displays are shiny black with reflective silver mirror surfaces. An image of the metal ring that Lagerfeld wears is featured on the four-piece frame display, eight-piece tower, and one-piece nameplate. The designer himself, who is also a photographer, shot the black and white images for the eyewear countercards. For more information, visit the website www.marchon.com.