Articles
News
Round-ups of the latest from the Transitions and Essilor annual meetings, and Ray-Ban at Sundance
Everyday Easy: Polarized Lenses
With the goal of recommending polarized lenses to almost everyone, every day, take new steps to ramp up staff performance and patient protocol, making it easy to slip into a polarized habit
FYI
News bites from the industry
Frame Introductions
New frame introductions
Hot Topic: The Danger of No-Fault Warranties
No-fault warranties present a real danger to the optical industry. Other, much larger, business categories have replaced them with conditional warranties. Is it time for optical to consider alternatives as well?
By John Granby
Lines & Launches
What’s new for buyers
Sunwear Wardrobing
How encouraging your customers to wardrobe with eyewear can help you sell multiple pairs
Results Oriented
One year later, the winner of the Transitions Dispensary Makeover Contest, Heidi Fahringer, OD, reports the results of her dispensary's new look
By ERINN MORGAN
Continuing Education
Understanding Perfas