merchandising resources

Jeannie O'sullivan

Ambitious AMBIANCE

Silhouette Optical is providing merchandising support for adidas' Ambition collection, which recently added six new 5-base rimless models. Merchandising materials include a 12-piece rotating fixture, an extension display, and a pedestal which can accommodate up to 24 Ambition models.

Additionally, the collection is supported by posters, image cards, and window displays, all of which feature athletes in the black and white adidas motif.

The Ambition collection—12 SPX models, two 5-base half-rim metal models, four 8-base full-rim metal models, and six new 5-base rimless models—all come with the Hybrid Memory Hinge, Performance Steel temples, and Ergo Grip Nosepads.

INFO: 800-223-0180, adidas.com/eyewear

Back-to-School Supplies As part of A&A Optical's back-to-school promotions, customers will receive branded gifts with minimum eyewear purchases from Jalapenos, Quiksilver, Roxy, and PEZ through the end of August. Promotions include Jalapenos and PEZ Frameology: Customers will receive a Jalapenos or PEZ mouse pad with every frame they purchase (minimum purchase required) from the Jalapenos or PEZ collections. They are encouraged to display the mouse pads in their offices and offer patients a free mouse pad with each Jalapenos or PEZ frame purchased. With Quiksilver and Roxy: Customers will receive a free Quiksilver t-shirt and backpack with their minimum eyewear purchase from the Quiksilver collection, and up to two Roxy bags free with a minimum eyewear purchase from the Roxy collection. INFO: 800-492-4465, aaopticalco.com

CONCISE INFORMATION

ABB CONCISE has released a new sales brochure for its Signature GP Lenses, including those with standard, multifocal, and irregular corneal lens designs. The company's standard lens designs include the OxyFlow, EdgeLift, Pliaflex, and VerAcon Aspheric designs. Multifocal lens designs include the Mandell Seamless multifocal, XRiVision, Natural Vision bifocal, and Versare. The company's irregular cornea lens designs include the cCone, eCone, Xcone, and SurgilLens.

INFO: 800-852-8089, abbconcise.com

Sunny and Safe HealthyWomen, a health information source for women, is offering practices a free educational brochure, “Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know,” which ECPs can get custom-printed with their office information and distribute to patients. The brochure, developed with the support of Vistakon, offers guidance on what to look for when selecting sunglasses in terms of protection, as well as information about UV-blocking contact lenses. When ordering custom-printed brochures, ECPs may provide their practice's name, address, phone number, and website. Information must be no more than eight lines long, be in no larger than a 12-point font, and be sized to fit in the upper right-hand corner of the publication. A logo may be supplied in place of name and address. INFO: 877-986-9472, healthywomen.org