A Clear Product Advantage
How clearvision delivers eyewear made specifically for the managed care environment
Managed care is an increasingly important part of most ECPs' businesses, from the exam chair to the dispensary. Even in the current economy, when it seems employers might be tempted to give up vision care riders, third-party business continues to surge.
According to The Vision Council's Vision Watch, 44.2 million of the 66.8 million pairs of frames purchased during the 12-month period ending in June 2009 were done so through a managed vision care plan. This number represents five million more frames purchased with insurance over the previous year.
On the flip side, the number of frames purchased without vision insurance declined by six million pairs, indicating that the out-of-pocket market is on the decline. This fact has many ECPs taking a hard look at their product mixes. Is yours targeted to your managed care patients' needs—and your profitability?
Here at ClearVision, we strive to exceed your product expectations with a targeted mix of frames that are designed just for managed care needs. High-quality frames at reasonable prices are available from the modern Junction City young adult collection, the kids-focused Koodles line, and the classic and functional ClearVision collection.
The 75 styles within these three brands are all priced just right to fit into both private and government managed vision care plans. Packed with excellent features such as modern design, quality materials, and spring hinges, these unique collections boast an excellent price-value relationship.
We do our best to keep our prices low by maintaining low operating expenses internally. ECPs can, in turn, provide reasonably priced frames all the time.
ClearVision also offers added value to their products with reliable warranties, inventory fill rates you can count on, and enhanced sell-through via top-notch merchandising materials. Our time-saving OneSource™ feature, where you only have to see one sales consultant for all of our lines, is also an added benefit. All of this equates to an even greater TruCost™ for each of our frames—the total cost of a frame taking into account the wholesale price you pay plus value-added features.
In the end, we aim to boost your bottom line by offering the right product at the right price along with a host of appealing benefits. We hope you'll consider us for your managed care product needs—and beyond.
| DEEP DISCOUNTS |
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| ClearVision also offers ECPs an excellent way to bring in high-quality products at even lower prices—an equation that results in increased profits. Approximately four times a year (typically once per season), ClearVision will run special sales on products that have become over-inventoried. ClearVision customers can stock up on these current, top-selling frames at deep discounts. In turn, this smart buying strategy can help ECPs obtain better profit margins on managed care frame sales. Contact your ClearVision sales consultant for details. |
BRAND SNAPSHOTS
Junction City
FOCUS: A marriage of style and sensibility inspired by the rich culture and no-nonsense attitude of urban areas around the world.
TARGET CUSTOMER: 18- to 35-year-old consumers who seek out stylish designs at reasonable prices.
PRICE: $32.99 wholesale
Koodles
FOCUS: Fresh, fun styling for kids that fits the economical needs of today's families.
TARGET CUSTOMER: Free-spirited kids ages 6 to 11.
PRICE: $24.99 wholesale
ClearVision
FOCUS: A value-conscious collection of designs packed with distinctive detailing, top-notch materials, and quality construction.
TARGET CUSTOMER: 30- to 70-year-old men and women who desire contemporary and traditional eyewear at reasonable prices.
PRICE: $29.99 to $36.99 wholesale
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