merchandising resources

Jeannie O'Sullivan

Defining Labels

Arch Crown's 2010 optical catalog includes the manufacturer of labels and technology products' promotional Op-Tags and static vinyl labels. Sporting announcements such as “polarized,” “clip-on available,” and “20% off,” the tags and labels are designed to highlight special or promotional merchandise. Eyecare practitioners can try out samples of the labels, which come in stock, pre-printed, or custom-designed forms.

INFO: 800-526-8353, www.archcrown.com

BIG SCREEN

Eschenbach Optik of America is offering a free 22" in screen television with the purchase of a Prisma A F, which adds full auto-focus technology to the product line, and a Quicklook Touch, a hand-held magnification camera that allows the user to manipulate focus and magnification with a simple touch. Eschenbach, which celebrates its 25th anniversary this year, also offers an alternative: buy only the Prisma AF and get the television for $100. The offer is good through March 31.

INFO: 800-487-5389, www.eschenbach.com

Raining Deals

Quantum Optics, Inc., a division of FGX International, Inc., has announced a promotional offer in support of the Jeff Banks Optical Collection. With every order of 18 or more frames, ECPs will receive a custom Jeff Banks umbrella. Made for rainy days, the black-and-gray umbrella is wind-proof and sports an automatic open/ close button. According to distributor Quantum Optics, Inc., the British designer's eyewear is reflective of “a creative vision of ingenuity, insight and inspiration.” Twice named British Designer of the Year, Jeff Banks' repertoire also includes apparel, accessories, and home goods. INFO: 800-426-6396, www.fgxi.com

STARRY EYED

Eyecare professionals can now star in videos and possibly win a $5,000 cash grand prize, thanks to Transitions Optical's new contest. “Sight, Camera, Action” invites ECPs to create a video in one of three categories:

1. A 30-second commercial for Transitions lenses.
2. A video of 60 seconds or less about Transitions lenses
3. A video explaining why they prefer Transitions lenses to ordinary, clear lenses.

Videos can be funny, serious, silly, or inspirational, and will be judged on the the concept or idea and creativity. Submissions are due by February 15.

INFO: 800-848-1506. To submit videos visit the website: www.transitions.com/action