merchandising resources

Jeannie O'Sullivan

Freeform Certified

Shamir has updated its Freeform Certification Program, which provides ECPs knowledge about the latest innovations regarding Freeform technology and Shamir's Freeform products. The updated program teaches ECPs the drawbacks associated with semi-finished PALs and the solutions that the freeform manufacturing process provides. It explains the Freeform process and design technologies, as well as Shamir's Freeform products and product technologies. Shamir's Freeform Certification Program also covers Shamir's fixed vs. variable designs and when to order one or the other. Participants receive varying rewards depending upon their completion level of the certification process. Practices that participate in the in-office presentation will receive sales aids based on qualified Shamir Freeform product sales.

INFO: 877-514-8330, shamirlens.com

SIGNATURE DEAL CNS Frame Displays has partnered with Signature Eyewear in a co-op program for Signature's first-time clients. When new clients place a minimum order of $5,000 with CNS Frame Displays for optical dispensing displays and furniture, they will receive a 35 percent discount on their initial eyewear purchase from Signature Eyewear. In order to qualify, a minimum of 20 percent of board space in each respective office has to be allocated for Signature Eyewear frames and sunglasses, which include the brands Carmen Marc Valvo, bebe, Cutter & Buck, Hart Schaffner Marx, Hummer, Laura Ashley, Michael Stars, and Nicole Miller. INFO: 877-274-9300, www.seye.com, www.framedisplays.com

TOTAL ZEISS EXPERIENCE

Carl Zeiss Vision has launched the Zeiss Experience, a program that helps ECPs with patient education, branding, and practice promotion. A key element is Zeiss Analysis, a new selling process that helps the ECP better understand patients' needs, and provides education that makes the patient a more informed and active participant in lens selection. The other elements of the Zeiss Experience include: a branded Zeiss kiosk using interactive media to educate patients; advanced diagnostic tools and the measuring/consulting technology of i.Terminal by Zeiss; and kiosks, furniture, and displays that let patients know that the practice offers precision Zeiss optics.

INFO: 888-ZEISS-4U, vision.zeiss.com

PURE-LY REWARDING

Pro Fit Optix, distributor of Rodenstock lenses, is holding an American Express gift card rewards promotion through Oct. 31, 2010. For every 10 pairs of plastic 1.50 and polycarbonate Progressiv PureLife lenses purchased, ECPs will receive a $100 American Express gift card. For every five pairs of 1.54 ColorMatic, 1.60, and 1.67 clear Progressiv PureLife lenses purchased, ECPs will get a $75 American Express gift card. All entries must be received by Pro Fit Optix by Dec. 1, 2010. Gift cards will be mailed in time for the winter holidays. This offer does not apply to remakes, samples, or patient non-adapts. Accounts must be current and in good standing to receive credit.

INFO: 866-996-7849, profitoptix.com