merchandising resources

Jeannie O'Sullivan

Italian INSPIRATION

Viva International Group has introduced a new selection of merchandising materials available for the Gant Eyewear collection. Inspired by the color palette and scenic highlights of Italy's Amalfi Coast, the lifestyle brand's theme this season, the new materials include an ID plaque, one-piece highlighter, countercard, three-piece counter display, and a large double-sided, bi-fold countercard. Gant Eyewear's current campaign images are vividly featured on the countercards, highlighter, and counter display. The new bi-fold countercard, which measures 36″ x 52″, is designed to showcase the Italy-inspired theme of Gant's Spring/Summer styles with impact. The items are complimentary with a minimum purchase of Gant Eyewear.

INFO: 800-345-VIVA, www.vivagroup.com

Smile…Glasses are Ready

The patient communication service Smile Reminder is launching "Glasses Ready," a feature to help ECPs eliminate the need to contact each patient individually to let them know their eyewear is ready for pick-up. Glasses Ready produces an automated message—via text, email, or both—from the practice when a patient's eyewear is ready for pick-up. The service is free to ECPs who subscribe to Smile Reminder.

INFO: 866-605-6867, www.smilereminder.com

CHANNELING THE MESSAGE

Transitions Optical, Inc., is partnering with Aliza Lifshitz, MD, to reach Spanish-speaking consumers through Vidaysalud.com. As an added resource for their Spanish-speaking patients, eyecare professionals can link to the site, which hosts the Salud Visual channel, the first online channel written for U.S. Hispanic audiences. "There's no question that healthy vision is instrumental in a child's learning and developing process," said Manuel Solis, multicultural marketing manager, Transitions. "The new Salud Visual channel educates Hispanic parents about the important role vision plays in a child's life—in the language they feel comfortable with most—and encourages them to set up regular eye exams for their children." The Salud Visual channel will be updated regularly with new articles, and will also feature a number of animated eye health topic videos, developed by Transitions Optical, geared to younger viewers and their parents.

INFO: www.vidaysalud.com

Have a Cosmopolitan

As part of the addition of two new styles to its Cosmopolitan collection, the 1960s-inspired Bianca and Giada, Serengeti is providing ECPs with gift bags and a countercard featuring the imagery used in the marketing of these sophisticated styles. The styles, which are Rx-able, come in polarized and non-polarized.

INFO: 888-838-1449, www.serengeti-eyewear.com