Articles
Ask the Labs
Segments and Singles
Behind the Lines
The fashion designer discusses her strategies for high-end success in a down market and the inspiration behind her new collection of eyewear from Luxottica
Buyer's forum
Insights from a successful buyer
News
The Vision Council/OLA Merger SECO and Essilor Wrap-ups
Close Up On Contacts
New Color Approaches
ECP Solution Center
A Two-Tier Strategy
Focus on Low Vision
Using Filters
Fix and Fit
Repairing Rivets
FYI
News bites from the industry
Frame Introductions
New frame introductions
Last Word
Environmental Issues
Staffing Doctor
Gainful Goodbyes
Hot Topic: Retail–Social Networking
Websites like Facebook, YouTube, and myriad others can help or hurt your business. Get familiar with ways to make cyberspace work for you.
Getting the lead out
New regulations have manufacturers lowering the lead amounts found in some kids' products. Find out why—and what you need to know about it.
By ERINN MORGAN
Lenses: Free-form Facts
Free-form lenses are poised to take a 20 percent market share, a fact not lost on your competition. It’s time to take this market by storm.
Merchandising Resources
Sales drivers and promotions
Recovery Trends
A checklist of what’s helping businesses weather economy’s tests from optical’s thought leaders
By Amy Spiezio and Karlen McLean, ABOC, NCLC
Lines and Launches
Marchon’s Diane von Furstenberg; Viva International Group’s Skechers; Modo Eyewear’s Retro
OLA Technical Series
For placing lab orders that go through without a hitch, proper training makes all the difference in the world to both ECPs and patients
By Alex Yoho, ABOM
New Directions, New Worlds
Changed economic territories are pushing the boundaries of optical retail
By AMY SPIEZIO
Defining Luxury
Who are the new, post-recession, high-end consumers-and how do you sell to them?
By ERINN MORGAN
Latest Looks
Our sponsors' newest offerings in high-end lenses and frames
The Lines Where The Beauty Lingers
Sweeping, swirling, or moving along a straight path, today's eyewear and sunwear show the way to style
By AMY SPIEZIO