merchandising resources

Jeannie O'sullivan

P.O.P. Rock

The John Richmond 2010 Eyewear collection, designed and made in Italy and now distributed under an exclusive agreement with Villa Eyewear and Allison, comes with cases and P.O.P. materials. Materials include two different countercards, one featuring a men's style and the other a women's style, which come in two sizes, 21cm x 28cm and 31cm x 41cm; and a 48cm x 38cm x 12cm eyeglass display. The collection, created by rock world stylist John Richmond, who has dressed icons like Madonna, Mick Jagger, David Bowie, and Annie Lennox, features 12 ophthalmic and 10 sunglass styles.

INFO: 516-277-2800, VillaEyewear.com

Unique Eyes

Transitions Optical, Inc., is expanding its "What to Expect" brochure series to aid eyecare professionals in educating their culturally diverse patients. Three new brochures—African-American Eyes, Asian Eyes, and Hispanic Eyes—are now available for eyecare professionals to use in-office or distribute at local health events. The new series provides information and statistics on the types of eye and health issues more common among each demographic group; explains the eye at different stages of life; and offers tips for protecting vision for the future. All brochures are available in English. The Hispanic Eyes brochure is also available in Spanish, and the Asian Eyes brochure is available in Simplified Mandarin.

INFO: 800-848-1506, Transitions.com/Pro

Kids Kit

As part of its back-to-school promotion, ClearVision Optical is offering countercards, posters, figurines, and additional P.O.P. materials for the Fisher- Price, Izod Boys, Jessica McClintock for Girls, Koodles, and Op Kids brands to ECPs based on frame purchases in the past 12 months and a qualifying order. Other discounts may apply. Additionally, certain qualifying Fisher-Price orders are eligible for a Fisher-Price Fit Kit, featuring tools needed to set up a pediatric practice. Promotion runs through September 27.

INFO: 800-645-3733, CVoptical.com

Modern Classics

To support the launch of the GANT Rugger Eyewear Collection for men, Viva International Group is providing ECPs with marketing materials for the new sub-collection. Materials include a double-sided merchandising kit and a variety of countercards featuring the current Rugger campaign images, which convey a classic American heritage look reminiscent of the 1970s Rugger apparel collection. The eyewear collection—targeting men ages 20 to 40—consists of 12 ophthalmic styles featuring an eclectic mix of modern and vintage styling, combined with classic and innovative detailing.

INFO: 800-345-VIVA, VivaGroup.com