merchandising resources

Alicia Isenberg Hoglund

Easy Readers

EasyVision Display, a new point-of-purchase resource featuring popular low-powered magnification solutions. Perfect for practices with patients whose readers don't provide enough magnification for small print, the EasyVision Display includes 10 ready-made devices in four different designs—handheld, stand, and spectacle magnifiers to telescopic solutions—that are low in power ranging from 3D to 14D.

INFO: 800-487-5389, eschenbach.com

Eschenbach introduces

INTERACTIVE INTRODUCTION

Best Image Optical is rolling out its 2012 Mario Galbatti campaign, “I AM,” in preparation for the collection's latest launch. The campaign includes a new brand website, mariogalbatti.com, new color scheme, as well as new models.

The new website features a clean, simple design and easy navigation for quick access to important content including up-to-the-minute news. Visitors to the site can gain insight into the retro-chic collection through the site's use of dark tones and branded imagery, helping ECPs and consumers alike to answer the question: “Who is Mario Galbatti?”

INFO: 800-688-7761, mariogalbatti.com

THROUGH THE LENS

Drive patients to your website—and keep them there for more than eight minutes—with the help of Hoya's lens selector tool.

Available exclusively to Hoya customers, this online lens selector tool can be embedded onto your practice's website and shared on your Facebook page to encourage patients to shop for customized Hoya lenses.

INFO: Call your Hoya representative to request a unique code for your website; hoyavision.com

Totally Tagged

Arch Crown has released its 2012 Op-Tag & Label Catalog featuring a line of cost-effective stock, pre-printed, and customprinted tags and labels that bring special attention to your merchandise. The catalog also highlights a variety of new products, including Radio Frequency Identification (RFID) Solutions that easily track sales and reconcile inventory with the use of Smart Tags, as well as the Honeywell bar code wireless scanner featuring Bluetooth technology and 2D scanners that scan QR and driver license codes.

INFO: 800-526-8353, archcrown.com