merchandising resources
POP QUIZ
Alicia Hoglund
Transitions Optical has debuted a new, interactive online test for ECPs to test their knowledge when it comes to their culturally diverse patients. “Are You Prepared?” is a 10-question quiz that focuses on specific eye health, cultural, and linguistic considerations for the largest and fastest-growing ethnic groups in the U.S., and offers information and tips to better serve them.
INFO: mymulticulturaltoolkit.com/quiz
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Zyloware has released point-of-purchase (P.O.P.) materials to accompany its Etched by Zyloware collection. The bold, tattooinspired designs of the collection are translated to coordinating P.O.P., which includes a signature plaque as well as a countercard. INFO: zyloware.com 
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FOXY ROXY A&A Optical has added to its popular Roxy global surfing brands with the introduction of the Roxy Sun collection. To help promote the new line, the company has released a variety of point-of-purchase materials, including a brand logo block and countercards, as well as a frame display. In addition, A&A has rolled out gift-with-purchase options, including a Roxy brand watch and fashionable tote. Items are available with a minimum purchase. INFO: 800-492-4465, |
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EXECUTIVE LEVEL
Ogi Eyewear has released new merchandising materials to accompany the launch of its latest Seraphin Executive Collection. Materials include countercards, logo plaques, large window displays, and an eight-piece frame display.
INFO: 888-560-1060, ogieyewear.com
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