EDITOR’S LETTER

The Business of Buying

How the Frame Buyer Certificate Program can help you grow

Whether you’re an optician or OD, a buyer or owner, it’s necessary to understand the importance of the proper frame mix to your bottom line. That’s where the Frame Buyer Certificate Program can help.

The program includes 16 hours of hands-on education at next month’s International Vision Expo East in New York. These ABO-certified courses will be held throughout the show, from March 27 to 30.

POSITION AND PROMOTE...Co-sponsored by The Vision Council’s Eyewear and Accessories Division and Eyecare Business, the program is designed to help you streamline the process of managing, monitoring, positioning, and promoting your frame inventory. Led by industry experts, the classes deliver the information today’s buyers, dispensers, managers, and owners need. Next month’s courses range from “Frame Design and Development” to “The Mathematics of Frame Board Management.”

EB is proud to manage two of the sessions. In both panels—“Visual Merchandising Experts Panel” and “Tapping Your Inner Retailer”—we bring highly successful opticians and owners together with outside retail merchandising and marketing experts to provide the information mix you need to compete in today’s tough retail and business climates.

FRESH IDEAS...Moderating these two sessions is the highlight of each Vision Expo for me. I leave both classes with lots of fresh ideas, and we know you will, too.

Once you’ve taken eight hours of education on the track, you will receive a certificate of completion to display at your location. If you can’t fit in eight hours in New York, no problem. You can complete them at another Vision Expo, and still earn the certificate.

For more info, go to visionexpoeast.com. And to see what’s new at this year’s show, check out our preview section starting on p. 24.

Stephanie K. De Long
Editorial Director