LAST WORD

Rainbow Connection

How color affects sales and brand perception

THE IMPACT OF COLORS ON THE PURCHASING PROCESS

73% of purchasing decisions are made in-store. Consequently, catching the shopper’s eye and conveying information effectively are critical to successful sales.

84.7% of consumers say color impacts their purchasing decisions.

92.6% say visual factors are most important when buying products.

PASSING JUDGMENT

Between 62% and 90% of consumers make a subconscious judgment about a person, environment, or product based on color alone within the first 90 SECONDS of initial viewing.

FAVORITE COLORS

Though blue is generally favored, color preferences vary based on age and gender.

Sources: Yovigo’s “Color Theory” infographic; Colorcom.com; Joehallock.com