MERCHANDISING RESOURCES

Helpful Tools

Sales drivers and promotions

TRAINING FOR SUCCESS

ClearVision Optical introduced two formats of education for success in the kids eyewear business. Its training video series, “Success in the Kids Business,” and short magazine, Beyond the Brand, are now available.

Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three educational video shorts on achieving success in the kids business (selling strategies), merchandising strategies, and frame board management.

ClearVision’s latest issue of Beyond the Brand focuses on the kids business, including building business with the children’s eyewear category.

INFO: cvoptical.com/kidsbiz

SUPPORTING ZAC

To help dispensers promote the new Zac Posen Eyewear Collection, Kenmark is offering a variety of merchandising materials. Point-of-purchase offerings include a five-piece vertical display stand, one-piece display, a logo block (with mirror), and hard, branded cases for women and men.

The women’s collection includes 12 optical styles and three sun styles, while the men’s collection is comprised of 12 optical styles and three optical suns.

INFO: kenmarkoptical.com

MIRROR, MIRROR

Silhouette has made it possible for consumers to try on its eyewear and sunwear offerings in a realistic setting, from anywhere they are. The new Silhouette iMirror is an app for iPad and iPhone users that offers automatic face recognition and adaptation of the eyewear in real time. Users can try on all Silhouette optical and new sunglass models.

There are two try-on modes: one that allows the user to digitally try on each model, changing colors and shapes, and move around as if they are in front of a mirror; and a photo mode that places the eyewear on the consumer’s photo or a model’s photo.

The app is available to download at the App Store.

INFO: silhouette.com/look/

STAR POWER

Grammy and CMA Award-winning music artist and Transitions brand ambassador Darius Rucker filmed a public service announcement called “Bringing Dreams Into Focus.” The PSA raises awareness among consumers about the role healthy vision play in making one’s dreams come true, and encourages them to get involved in OneSight to help children and adults who suffer from vision loss worldwide.

The PSA is airing nationwide, and is available to be shared with patients on social media. It can be viewed at the Transitions Optical You Tube page.