FRONT LINES

{JULY 2015}
The Hot List

Info Bites to Fuel Your Business

1
TOT-SIZE LUXURY

Luxury is NOT just for grown-ups. Luxury brands are increasing their marketing efforts toward children; some even using children of celebrities as ambassadors (e.g., Brooklyn Beckham for Burberry). And some luxury brands are branching out beyond just apparel.

APPAREL: Oscar de la Renta, Dolce & Gabbana, Fendi, Chloe, Lanvin, Gucci, Roberto Cavalli, Armani

PERFUME (YEP, KIDS PERFUME): Dolce & Gabbana, Bulgari, Burberry

SHOES: Roger Vivier

ACCESSORIES: Gucci (everything from sippy cups to sunglasses)

Source: Luxury Daily

2
THROWING SHADE

By the time a person turns 18, he or she will already have acquired nearly 25% of total lifetime UV exposure. That’s why is so important to keep relaying the importance of UV protection to patients.

Here’s another kid stat: Children receive 3X the annual adult dose of UV, as their eyes have larger pupils and clearer crystalline lenses. But, as this graph shows, more than 1/3 of kids under 13 rarely or never wear shades.

Source: The Vision Council 2015 UV Report “Protection for the Naked Eye: Sunglasses as a Health Necessity”

3
THE “IN” BRANDS

According to Harris Interactive’s Youth EquiTrend study, the following brands “spark the strongest recognition and loyalty” in the youth market (8 to 24 years old).

1. NICKELODEON

2. DISNEY CHANNEL

3. CARTOON NETWORK

4. NICKTOONS

5. OREOS

6. YOU TUBE

7. DISNEY XD

8. HERSHEY MILK CHOCOLATE

9. REESE’S PEANUT BUTTER CUPS

10. HERSHEY KISSES

4
WHERE THE TEENS ARE

Forget Facebook. That’s for old people (like, anyone over 21). Today’s teens turn to Whatsapp or Snapchat to connect, which is why Facebook bought one for $19 billion and tried very hard but failed to get the other.

What other social media apps are trending popular with teens? Pheed—a Twitter-like app that allows users to share photos, videos, and text—and We Heart It, a social network that’s image-driven, mobile-friendly, and doesn’t allow comments.

Source: Inc.com