ON THE WEB
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What’s new online… information for you and your patients
OPTIMIZE YOUR SOCIAL MEDIA
you put a lot of effort into marketing your practice or products on social media, so here are a few tips to help you get more interaction from your followers, and increase your digital exposure. Why do you want lots of comments on your posts? For one thing, it increases your engagement with followers. For another, your commenters’ “friends” can see the comment in their newsfeeds, which may entice them to “like” you. (From data from Buddy Media, via LinchpinSEO)
SPELL IT OUT
Long URLs receive 16% higher interaction rates than shortened URLs. Followers want an indication of the link’s final destination.
???
Though posts containing questions receive slightly lower interaction overall, they generation 92% higher comment rates than non-questions
5.5X
Posts that employ the “caption this” strategy generate 5.5x higher comment rates that posts without, and increase the overall interaction rate by more than 100%
FILL IT
Posts using a “fill in the blank” strategy, in which brands ask fans to add their words or phrases to complete a sentence, receive 4x as many comments as those that do not.
{COOL CLICKS}
BRIOT BLOG
Briot USA has launched a blog that addresses myriad topics regarding in-office finishing. Written for opticians, O.D.s, techs, receptionists, and anyone who “identifies the optical industry as their realm,” the mission of the blog is to help people learn more about the company, find information about edging, and read about the best practices tips regarding edging. It will offer sneak peeks at new products. Recent blog posts include a busting of common myths about in-house edging, and tips reprinted from Eyecare Business on finishing sun lenses.
INFO: briotusa.wordpress.com
GOING MOBILE
Super Systems, maker of the Fast Grind in-office lens processing system, has followed up on its new website with a new mobile-friendly version. Visitors can view the site from any device and receive the same experience as they would on a desktop, but tailored to fit the viewing screen. The new mobile-friendly version offers easy navigation through menus and condensed content for easy load times. The shopping experience is optimized, allowing lab supplies, finished lenses, or lab equipment to be ordered from a smartphone.
INFO: superoptical.com
PSI GOES ‘E’
Practical Systems, Inc., (PSI) has launched a redesigned website with an e-commerce shopping cart and an easy-to-navigate design. The new e-commerce function enables customers to easily order PSI products, including blocking pads, edging supplies, finishing equipment, tinting supplies, surfacing pads, lens polish, surface tape, and chemical solutions. Product pages offer photos, videos, technical specs, and links to sales sheets, SDS and instruction sheets, as well as shopping cart features.
INFO: LookToPSI.com
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