OPTI-SHOPPER

merchandising resources

SALES DRIVERS AND PROMOTIONS

BLACKFIN GOES DEEP

Deep Legacy is the title of the new communication campaign from Blackfin eyewear. The name recalls the original nature of the brand, a rich legacy that adds value to the present and sets its sights on the future.

With no need for words, images are enough to convey all the meaning locked into the newest Blackfin collection. A new chapter in the story of the all-Italian titanium eyewear unfolds through the lens of the photographer Giovanni de Sandre, who captures the essence of the brand.

The setting for the photo shoot is a United States Air Force radio base that was abandoned more than 20 years ago.

INFO: WWW.BLACKFIN.EU/

COMPLIMENTARY CARDS

MediNiche, Inc., is offering complimentary supplies of low-cost trial coupons for its Lash Advance product. Each coupon allows doctors, their staff, or their customers to purchase a three-month supply of Lash Advance for one-third of the regular retail price. The program will run throughout 2015.

The coupons allow ECPs to recommend new Lash Advance for patients in lieu of stocking the product in their dispensary. Lash Advance is the first non-Rx lash product to be targeted to ECPs and distributed exclusively in optical dispensaries that provides a natural, affordable cosmeceutical for healthier lashes and brows. To complement the low-cost trial program, MediNiche is featuring new marketing programs that highlight the product formula.

INFO: 888-325-2395, MEDINICHE.COM/LAPROFESSIONALPRICING.HTML

ROI TRIAL

Optovue has launched its Guaranteed ROI Program, a risk-free way for practices to evaluate the ROI they can generate with an OCT before purchasing.

The program lets practices try an iVue, iFusion, or iScan SD-OCT (Specrtral Domain-Optical Coherence Tomography) for up to 60 days. Optovue installs the instrument at no charge, and provides an in-practice training session and ongoing support. At the end of the evaluation period, Optovue will provide an ROI report detailing the practice’s ability to generate revenue with an Optovue OCT. The practice may then choose to purchase the instrument or return it to Optovue.

The iVue and iFusion deliver retinal imaging and powerful clinical applications from the front of the eye to the back, and iScan provides software-assisted scanning technology.

INFO: 866-344-8948, OPTOVUE.COM