EYE ON EQUIPMENT
Finding a Way
Big-time surfacing not for you? Explore the in-house alternatives
looking to expand your in-house capabilities beyond edging, but aren’t sure your business is right for a surfacing lab? Many independent retailers are in the same position—and they’re exploring alternative technology that allows them to create lenses on the spot, without the expense of a lab.
“The size and cost of a full in-house lab means a practice must have a high volume of jobs per day in order to justify the commitment,” explains John Corsini, president of Super Optical International. Through alternative surfacing technology, “practices can offer the fast service, competitive pricing, and great customer service without compromising their independent values,” he adds.
Here, we look at two ways that any size retailer can bring the entire lab in-house:

Small but Mighty
These alternative systems provide a way around needing high-volume sales and a dedicated surfacing lab space. The advantages include:
These systems are designed for practices with small to medium lens volume that are looking to increase revenue without large capital investments.
“This is a very affordable technology designed for the average-size practice. If you sell a couple pair of progressive or AR lenses a day, this makes strong economic sense for growing your business,” says Michael Yager, vice president of sales for Optical Dynamics.
By collapsing the channel of distribution and producing lenses on-site, ECPs improve service, boost patient satisfaction, and improve practice profitability. Patients benefit from precise optics and just-in-time delivery of eyewear.
—Susan Tarrant