How much do your peers care about the millennial market? Are they doing anything to specifically appeal to this behemoth generation via special products, pricing, or services?
Our “Millennials + ECPs” focus group survey results reveal all this—and much, much more.
The results may well surprise you. And, they’ll undoubtedly help you develop some ideas of your own to get a competitive edge with this unique and changing patient base.
“Online retailers are hitting this market hard. Brick-and-mortar stores like ours are having a more difficult time reaching the millennial patient.”
—EB survey respondent
Currently, approximately what percentage of your total frame assortment is targeted to your millennial patient/customer base?
37%
In 5 years, what do you predict as the percentage of your total frame assortment that will be targeted to your millennial patient/customer base?
42%
“We are a small optical shop that hasn't been geared toward millennials in recent years, but with me being here (21 years old) I think that is changing. I am bringing up ideas like, Are we verified on Google? Do we have social media platforms? All those things are ways that millennials are going to find our office. We are just starting to learn ways to interact with them.”
—EB survey respondent
What percentage of your millennial patients/customers opts for a lens that has blue light protection?
28%
“We are looking for new brands and models of frames, and we want to update [our] webpage [and] improve our online shop.”
—EB survey respondent
“[We want to] remodel the clinic with a newer, fresher look, [bring in] new style frames, and offer more technology [with a focus] on blue light protection.”
—EB survey respondent
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