1. #NationalCheeseLoversDay

For millions of people who are not lactose intolerant, cheese does makes the world go ‘round. On Jan. 20 be sure to impress your string-cheese-pulling, cheddar-loving, pizza-obsessed customers with the #NationalCheeseLoversDay hashtag somewhere in your caption. A great way to get interaction with followers is to ask and answer in the caption: “What’s your choice of creamy happiness? Ours is Petite Supreme Brie.” You can also ask your staff to answer from their private accounts to get the cheese ball rolling!

2. Glaucoma Awareness Month

Glaucoma is a leading cause of irreversible blindness in the United States.

ECPs fear it. The general population, not so much. We know that the best defense against glaucoma is a yearly comprehensive eye exam.

Let’s face it. The public doesn’t care about glaucoma like they care about their cheddar cheese—so creating a post that creates a call to action in a fun way can be very effective.

Here, I created a fun and simple three-post campaign (below) where the call to action is to get an eye exam.

3. Dr. Gill’s Quote of the Day

Quotes are an essential component to a successful social media program. Quotes are fun, highly shareable, and uniquely tell the story of your brand’s values.

For January, I created a couple of inspiring quotes that do just that without being over-salesy. From the ECP standpoint, the goal is to sell glasses. From the customer standpoint, glasses are so fun! This is what we call a win-win.

Posting Tip for January: Keep your eyes on the time.

And don’t forget to post at least one time each weekday at 9 a.m., noon, or 5 p.m. This is when your customers are getting to work, on lunch, or leaving work and most likely to be scrolling through their social media feed.

IMAGE DOWNLOAD LINK

eyecarebusiness.com/pages/socialmediahotlist
Get all the corresponding post images you see here to download and use for free on your own social channels!