OAKLEY

Prizm Gaming Lens Technology

Oakley unveils Prizm Gaming Lens Technology, the brand’s first optical solution designed specifically for digital gaming.

Launched to enhance visual contrast and provide sharp vision, Prizm Gaming lenses feature blue light-filtering technology designed to reduce 40% of blue light within the 380-500 nm range. The brand, from Luxottica, designed the lenses to reduce yellow tint, which can occur as a result of blue light-filtering tech.

The new release follows Oakley’s line of headset-compatible frames. An Oakley partnership for a range of eyewear in collaboration with gaming accessory brand Turtle Beach is forthcoming.

oakley.com

ACEP

Smart Mirror

ACEP introduces its latest version of the Smart Mirror technology for iPad Pro and iPadOS 14. The Smart Mirror technology incorporates an iPad-based digital measuring device to quickly and accurately measure PDs, fitting heights, and more, avoiding the close distances required when using a pupilometer, ruler, or standard mirror.

With the Smart Mirror Augmented Reality lens simulator, patients can visualize how they will see via different types of multifocal, computer, AR, polarized, or photochromic lenses. Additionally, the Smart Mirror frame selector technology is designed to provide a seamless eyewear selection process.

opticvideo.com

ABB OPTICAL GROUP

VisibleBliss Phoropter Mask

ABB Optical is exclusively launching the VisibleBliss phoropter mask to the eyecare industry—a single-use, recyclable mask that attaches directly to the phoropter to help protect doctors and their patients.

“Unexpected patient sneezes and coughs are virtually impossible to avoid. I designed the VisibleBliss phoropter mask to trap these contaminants and reduce lens fogging, which allows ECPs to focus on providing the highest quality of eye care,” says Elvin Fenton, O.D., creator of the product. “While improving patient care is our top priority, ECPs have reported significant improvement in chair time due to reduced need for equipment cleaning, which will deliver practice benefits long after we all move past this pandemic.”

abboptical.com

SHORT CUTS

Standout Innovation

Bausch + Lomb Lumify redness reliever eye drops were named to Nielsen’s 2020 BASES Top 25 U.S. Breakthrough Innovations list. bausch.com

Visionary Profession

◄ Hoya Vision Care launched a new brand positioning and campaign, “For the Visionaries,” designed to champion and support eyecare professionals. hoyavision.com 

 

 

 

Technical Assistance

Satisloh released an on-demand support program, designed to minimize the need for on-site technician visits. The Distance STEP program provides subscribers with a kit with all components necessary to make real-time service calls satisloh.com