EYEWEAR FOR ALL

With an eye to consumer needs and preferences in today’s world, Ray-Ban from Luxottica has defined a new eyewear category with its Everglasses collection. The new offering fuses eye protection and best-selling style available in three plano lens offerings: clear, Evolve clear-to-gray photochromic, and blue-light-filtering—all with 100% UVA/UVB protection and the iconic white Ray-Ban logo on the lenses.

Everglasses are designed to tap into the “Never Without a Pair” consumer need by going beyond typical consumption occasions for sun and optical, allowing practices to drive incremental business in the long term with plano eyewear served up as eye protection for all in style. Pictured is the Justin RB4165 622/5X, a classic Ray-Ban style redesigned with larger rectangular lenses.

»MSRP: $132 to $195

»luxottica.com