California Cool

Levi’s, one of the most recognized denim brands in the world, has partnered with Safilo to launch its new eyewear collection, including optical and suns, for Fall 2020.

Designed to appeal to on-trend consumers, the edgy-yet-timeless assortment is inspired by the California lifestyle.

To honor the brand’s and Safilo’s commitment to sustainability, the collection includes a range of frames made in environmentally friendly, BPA-free Hexetate, a patented acrylic resin that’s durable yet lighter than traditional acetate.

Pictured is style LV 5000 (left) and LV 5001.

Road Trip Ready

Salvatore Ferragamo introduces a capsule collection from Marchon Eyewear, aligned with its Italian Roads campaign. Drawing inspiration from the serene views of the Tuscan countryside, the capsule assortment for men blends signature style with extraordinary craftsmanship. Optical and sun styles feature the fashion house’s iconic Gancini detail on the temples, paired with other standout elements such as texturized effects, enamel details, and contrasting finishes.

Pictured is model SF2194.

FRESH CUTS

◄ Bollé has launched an augmented-reality sunglass experience for smartphones, allowing shoppers to try Bollé’s flagship Phantom lens technology without ever having to physically touch the glasses.

Global specialty plastics provider Eastman has introduced Tritan Renew copolyester, providing the same durability, performance, and safety of original Tritan, now with up to 50% recycled content derived from waste plastic.

Kering Eyewear and Dunhill announce their partnership for the design, development, production, and worldwide distribution of Dunhill sunglasses and prescription frames.

Travel retailer Hudson has partnered with Luxottica Group to offer in-store Sunglass Hut shop-in-shops.

Marcolin Group and Moncler announced the early renewal of their worldwide exclusive licensing agreement for the design, production, and distribution of sunglasses, eyeglasses, and ski masks under the Moncler Lunettes brand. The partnership, which began in 2015, has been extended through Dec. 31, 2025.

Thélios and LVMH announced an exclusive partnership for the design, production, and distribution of Rimowa eyewear, the first-ever eyewear collection from the luxury luggage brand.

VSP Global has added Kering Eyewear as a strategic partner to its Premier Program, allowing eligible practices to take advantage of exclusive savings.

 

Your New BFF

Introducing Lenton & Rusby, Altair Eyewear’s newest proprietary brand.

As Altair’s lowest-priced frame offering, the assortment, crafted with quality, functionality, and value in mind, is designed to support independent eyecare practices as consumers’ BFF (budget-friendly frames).

“Lenton & Rusby is modern, contemporary, clean, and simple,” says Thomas Burkhardt, senior vice president of global brands, marketing, and design. “It’s a brand for women and men that are looking for classic frames at an affordable price.”

The collection features a colorful range of unisex styles in metals and acetates. Pictured (from top): LR5007, LR5002, and LR5012.

Daring Style

Morel introduces the new Canna concept to its Koali collection.

Canna features four on-trend, airy silhouettes (cat-eye, hexagonal, and two rectangles) with bronze temples and high-definition acetate fronts enhanced by a stainless steel arch separated by a nylon thread to create a floating glass effect.

The assortment’s radiant color palette features hues of jasper, pink, gold, and more.

Pictured is the Canna 20082K.

DE RIGO REM

Chopard | SCHF06S | 23-karat Gold, Zirconia Crystals | 55/23-135 | Rose Gold, Yellow Gold | Women

CLEARVISION OPTICAL

Ocean Pacific | Op 870 | Acetate, Metal Alloy | 48/16-130, 50/16-135 | Black Horn, Gray Crystal | Children

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com