I have seen them all before.

But, rewatching season after season of “Doctor Who” with my family—including my 11-year-old daughter who is seeing the episodes for the first time—has become a true respite in our household. The Doctor’s pure, G-rated optimism in the face of the most daunting challenges is infectious (so to speak), and his constant quest for truth and to save planet Earth is, well, just what the doctor ordered.

As Covid-19 rages across the country and around the world, as vaccines find their way into the arms of the health care workers, elderly, and at risk, and as business fluctuates with the roller coaster of constant change in cities and counties from coast to coast—there is a distinct sense of hope that is also playing out.

To assist you in planning for this crucial year in business, our team worked hard to pull together the 2021 10 Mega Market Trends feature, which starts on page 42. To dial in a solid vision for the optical trends that will help shape this year in business, EB conducted extensive research surveying our ECP readers.

Clearly, the Covid-19 pandemic had a major impact on practice revenue in 2020, with over 60% of survey respondents reporting a notable decline of 15% to 35+%. But, in the words of the Doctor—“You don’t just give up.” Despite unprecedented challenges, ECPs are relatively optimistic about business volumes in 2021—with 37% expecting revenues to be up over 2020.

In this issue, we also step inside the incredibly positive and passionate world of design icon Angela Missoni to learn about the Missoni brand’s new collection with Safilo—and her vision for 2021.

We hope you enjoy the issue…and that 2021 brings good health for your family and your business.

In this issue: EB kicks off 2021 with a positive outlook—and critical intel for eyecare professionals to plan the crucial year ahead. Plus, we step into the colorful and inspiring world of Angela Missoni. Frame: The Missoni MIS 0041/N/S from Safilo, a limited-edition sunglass in acetate embedded with Missoni fabric and paired with a made-in-Italy Missoni silk scarf hanging from a leather eyelet affixed to the frame. 

TOUR THE ISSUE WITH EB’S EDITOR-IN-CHIEF: Curious what’s in store in this issue of EB? Join Editor Erinn Morgan by clicking play here in EB’s digital edition for quick highlights + insider info.

Erinn Morgan,
Editor-in-Chief + Editorial Director