This month, the Optometric Business Tracker data reveals that, while exams and sales recovered slightly in December over November, that recovery is hard-earned amidst today’s ongoing challenges.
There was better news in patient payments, which tipped back to just 3% down year over year in December, up from 7% down in November.
But, according to GPN, the market may finally be stabilizing.
“After the drastic closures and hardship in mid-2020, practices reopened and stabilized throughout the rest of the year. The increase in Covid cases is no longer slowing down business in most locations, except where there are mandatory shutdowns. The new normal has come,” says Evan Kestenbaum, co-founder and chief operating officer of GPN.
Read on for the revealing real-time data from GPN covering more than 2,900 practice locations across the U.S., served up in partnership with Eyecare Business. We are tracking data on practice exams and patient payments, plus frame, lens, and contact lens sales from coast to coast on a weekly and monthly basis.
PRACTICE RESOURCES
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net ) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
GET WEEKLY INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker every week as we reveal the current, weekly real-time data on countrywide practice sales and exams data provided by GPN.
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