FOR THE VISIONARIES
Altair Eyewear reveals its latest proprietary brand, McAllister. The new and innovative assortment is named after celebrated optometry great John McAllister, whose legendary optical shop, opened in the late 18th century in Philadelphia, paved the way for modern eye care. McAllister frames are designed to fuse legacy with modern elements, geared toward “a new generation of visionaries.”
The versatile McAllister styles are targeted to consumers ages 18 to 35 and are positioned at an accessible price point.
The launch collection features 10 gender-inclusive optical styles highlighted by contemporary shapes, horn gradients, dual-colored metals, crystal acetates, and more. Pictured is the McAllister MC4504.
MSRP: $132 to $167
Score insider intel on Altair Eyewear’s proprietary brands (including the new McAllister brand, featured here) via our #EBNewProductsLIVE livestream. Click here to view the video and trending product.
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