HILCO VISION
OptiPlus Anti-Fog Wipes Sampling Program
Designed to conveniently encourage patients to try anti-fog lens wipes while also cleaning their frames and lenses, the OptiPlus sampling program from Hilco Vision offers a launch kit with a compact floor display with samples that can be readily used and discarded.
“Depending on placement, sampling programs like the anti-fog wipes in-store solution typically increase product sales rates four to eight times,” says Steve Caggiano, global head of sales for Hilco Vision. “This solution is an economical way to enhance the patient experience while driving revenue for a practice location. We are excited to provide a program that provides a valuable experience to practices and patients who wear glasses, particularly with the continued use of masks.”
The display tower features four messages to help promote the program. The dispenser, which is equipped with a trash receptacle, holds 400 sample lens wipes.
JOHNSON & JOHNSON VISION
Acuvue Abiliti
Johnson & Johnson Vision announced that the U.S. Food and Drug Administration has approved Acuvue Abiliti Overnight Therapeutic Lenses, noting that this marks the first and only FDA-approved orthokeratology contact lens for the management of myopia. Abiliti Overnight contact lenses are expected to be available in the U.S. by the end of the year.
Each annual purchase of an Abiliti product will provide a free comprehensive eye health exam to a child in need through Sight for Kids—a program from J&J Vision in collaboration with the not-for-profit program from Lions Clubs International.
This launch follows J&J Vision’s recent collaboration with Menicon to develop therapeutic contact lenses to help manage the progression of myopia in children.
ARCH CROWN
Op-Tags and Labels
Arch Crown has released a catalog of cost-effective tools to help eyecare professionals price, promote, and draw special attention to frames and merchandise.
The new “sanitized” Op-Tags and static cling vinyl labels help inform patients and customers that frames have been sanitized and are safe to try on.
The company also offers a full line of bar code-compatible products, with its bar code package including all elements needed for ECPs to print and scan bar code tags using their own computer.
Custom-printed Op-Tags and labels help ECPs promote their practice and location with logo and contact information.
SHORT CUTS
Optical Performance
Shamir Optical Industry announced a partnership with Alpine F1 Team, a Formula One auto-racing constructor. As Alpine F1 Team’s optical performance partner, Shamir will collaborate with the company on new technologies focused on vision to improve racing and safety, including reduced-glare goggles, colored visors, and anti-fog lenses for pit crew helmets. shamir.com
Invaluable Asset
Super Optical is celebrating 30 years since its debut of FastGrind, its compact in-office modified lens surfacing system. To highlight this milestone, the company will be offering promotions throughout the year. superoptical.com
Fashion + Function
Transitions Optical and Vogue have released videos highlighting Transitions Signature GEN 8 style colors, featuring Allbodies co-founder and CEO Lauren Bille, digital strategist JiaJia Fei, dancer Calvin Royal II, and chef Tara Thomas. transitionspro.com
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