In-Store Intel

In fact, according to Retail Customer Experience, when a customer expects a positive in-store experience and receives it, 90% share they will likely return to that business.

So, how can eyecare professionals prep a space that is memorable in the best way possible?

One crucial trend is an inviting, home-like design, shares Retail Times. Think mood boosters like vibrant, comfortable seating and natural lighting—achieved by Castle Hills Eye Care (pictured), located in Carrollton, TX, and created midpandemic by One Interior.

Today’s safety-obsessed consumer also expects hygiene across the board, shares Euromonitor.

The Castle Hills Eye Care space incorporated nonporous Corian countertops and molded Corian sinks with touchless faucets throughout its design. The exam rooms even have faucets with integrated soap and sanitizer—different sensors activate water (hot and cold), soap, and sanitizer.

The in-store experience is getting a clean slate.