For the Creatives

Actors and fan favorites Kristine Froseth and Charlie Plummer star in the latest rag & bone eyewear campaign—in which the brand invites various creatives to capture themselves in its latest eyewear styles.

Here, Froseth sports the rag & bone RNB3047 while Plummer dons the rag & bone RNB5038/S, geometric styles that capture the classic yet edgy essence of the brand.

This rag & bone release for fall from Safilo includes 15 new styles featuring iconic elements such as the rag & bone dagger motif, a versatile color palette, and visible core wires for select styles.

Sleek Constructs

Altair Eyewear unveils its Joe Joseph Abboud optical collection for fall, designed to fuse sporty attributes with casual, everyday style.

Four new optical styles in lightweight and durable materials display the brand’s signature masculine colorways (such as blackjack, midnight, and gunmetal) and silhouettes.

Pictured is the Joe Joseph Abboud JOE4092, a minimalist style with a stainless steel frame front and two-toned temples.

FRESH CUTS

◄ Kering Eyewear and Zeiss have expanded their partnership in pursuit of sustainable eyewear through the adoption of a new bio-nylon Zeiss Sunlens in all Kering Eyewear sun collections starting this fall.

 

Marcolin, in partnership with its Timberland Eyewear collection, has announced a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide. The company shares that it will support the planting of 10,000 trees by Treedom, all geolocated with identification codes.

Modern Optical International has unveiled a suite of virtual try-on technology services called OCHO Vision (Omni-Channel Optical). The platform is available as both a private-label, customizable mobile app and web plug-in for eyecare professionals to engage with patients in new ways.

Safilo has launched a new U.S. e-commerce platform for its core brand Carrera: us.carreraworld.com. The direct-to-consumer site coincides with the eyewear brand’s 65th anniversary this year.

Go Green

The Sperry eyewear collection from L’Amy America introduces a more sustainably produced assortment of ophthalmic and sunglass styles featuring biodegradable demo lenses, recyclable stainless steel components, and plant-based cellulose acetates.

“According to Sperry, prep styling began with the few, but today belongs to the many,” says Connie Reiss, L’Amy America brand director. “Sperry’s mission has been to democratize traditional prep culture since 1935. Our new optical series exemplifies this ‘prep for all’ spirit and now in a more sustainable way.”

From the 16 new models for men and women are Sperry styles Rangeley (top) and Vaughn.

School-Ready Style

Marchon Eyewear unveils the new Converse eyewear collection, featuring sun and optical styles for teens inspired by the iconic sneaker brand.

“Converse sneakers have long been a staple in teens’ wardrobes, which inspired us to create a collection that teens will love, and parents would want to buy,” says Thomas Burkhardt, SVP of global brands, marketing, and design at Marchon.

Consisting of three product families (Emergent, Chuck, and Malden), frames in the Converse collection feature iconic brand elements including temples with a rubberized sneaker tread pattern and exposed core wire meant to resemble the stripe on the sole of every Chuck Taylor All Star shoe.

Pictured is the Converse CV5019Y.

MAUI JIM

MJO2223 | Acetate/Titanium | 51/20-145 | Black Gloss/Matte Dark Gunmetal, Koa Tortoise, Gray/Raw Titanium | Unisex

WESTGROUPE

Superflex Kids | SKF-251 | Acetate/Metal | 48/16-130, 50/16-135 | Black/Blue, Navy/Lime, Gray/Red | Kids

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com