Boutique Style

Manhattan’s EuroOptica has rave reviews—from Yelpers lauding the boutique’s customer service, excellent product assortment, and, of course, its beautiful space—a newly designed location (on the same block of its former shop), which the business moved to in April.

What are some key takeaways that eyecare businesses across the country can put into practice?

Here, we pinpoint a trio of tips.

1 HIGHLIGHT LIGHTING.

EuroOptica paid special attention to CRI (or color rendering index) value, shares optical design agency One Interior, which worked on the space. To make product presentation pop, LED display shelves and special LED-lit drawer countertops showcase the store’s high-end frames without shadows. “The lighting allows clients to appreciate the art pieces in their hands,” says Konstantin Tokarev, co-owner of EuroOptica.

2 COMPARE/CONTRAST ELEMENTS.

The crisscross design of the dropped ceiling lights fuses fashion and function by mirroring the modern print of the carpet—a subtle way to provide cohesion throughout the space, while the round pendant fixtures provide a bold, classy contrast.

3 INSPIRE WINDOW SHOPPING.

The biggest challenge was the window display design, shares Helen Rogic, president of One Interior—although Tokarev says that the final result is his favorite design element of the space.

“Since the space has a large storefront, it was of great importance to have an eye-catching, one-of-a-kind window design,” says Rogic. “With a last-minute change in concept and design, we have been working with a visual that sets the window apart from the overall linear display design. The framed sections in the window are illuminated, so especially at night, after business hours, it draws attention.” eurooptica.com