PREP FOR PURPLE

Set your sights on this hip hue for the new year.

The trending hue for 2022?

Meet Very Peri—a chirpy periwinkle that Pantone recently dubbed Color of the Year.

“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

To help you put purple into practice—literally—we’ve curated some fresh frames so this periwinkle can put the twinkle in your eyewear assortment.

The Under Armour Gameday/G from Safilo (pictured) is a sharp take on the color. Other new specs styles offered in colorways with Very Peri prestige? The Steve Madden Breslin from ClearVision Optical, Kirk & Kirk’s Finn (featured in #EBNewProducts), and the Jimmy Choo Leti from Safilo (highlighted in our fashion feature), to name a few.

Is your optical shop offering frames in this marketable hue? Share with us on social, tagging #EBTrendspotting.