Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address eyecare practice information needs heading into a new chapter of the pandemic.
This month, OBT also highlights a practice pearl focused on the luxury eyewear segment to provide your business with elevated strategies in this category.
Embark on the journey throughout the year armed with critical intel and key trend takeaways with the state of optical sales and exams in clear view.
Practice Pearl
Authored by Ron Krefman, O.D., FAAO, founder and CEO of Focal Center and GPN data scientist, this key data takeaway focuses on target demographics for premium frames.
“As defined by the top 10% (or 90th percentile), premium list-priced frames begin at $319. While 99.5% of practices occasionally sell frames listed for $319 or more, 90% of all frames sold fall short of that price point,” shares Dr. Krefman. “Money is being left on the table, and the greatest opportunity to sell premium frames exists with women aged 40 to 59.”
| Average Frame List $ | Share of ECP Locations |
|---|---|
| <$319 | 95.47% |
| $319-$389 | 3.27% |
| $389-$450 | 0.79% |
| $450+ | 0.47% |
| Total | 100% |
WANT MORE? For more insights on luxury frames, view the full article at eyethrive.net/target-demographics-for-premium-frames.
Practice Resources
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.
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